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IAB Rising Star Ads for Mobile

IAB Rising Star Ads for Mobile

Product Information

A new format which has been highly successful for many agencies in the recent times. It is one of the most important feature that any OpenX based adserver or an adnetwork would require and take a look at our IAB Rising stars for mobile package which comprises of 4 popular ad format units that suits your needs.

Full page flex:

IAB Full page flex is one of the next generations Mobile Brand Advertising Ad format and it displays a huge ad which gets locked up with the Background and Foreground and it is designed with consistent behaviours that keep the viewer firmly in control.

IAB Full page flex Ad format provides a full screen fit with the Mobile devices and it provides good ROI.

This Ad format consists of both Foreground and Background Creative sections. The foreground creative section is the one that contains the Ads (Banner) and the background creative section occupies the space between the Creative Foreground and the Ad Container.

The Foreground Ad section will be visible on the mobile and the background creative section will be displayed only based on the size of the mobile.

There are 4 default IAB Input Designs for different resolutions with the defined size for the Foreground and background and it is listed below:

  • Ad format 1: 320X320 and 480X480
  • Ad format 2: 480X480 and 800X800
  • Ad format 3: 600X600 and 1024X1024
  • Ad format 4: 768X768 and 1280X1280
Features:

1. Add format is designed for the smart phones and Tablets.

2. On click is redirected to the AdvertiserÂ’s Site as regular Ad.

3. Supported Banner types - All image files and SWF files.

4. Unique Ad tag is available for the Full Page Flex banners.

5. Ads will be provided with the Distinct Close Button. Swipe can be used as desired to close the Ad on X and Y axis.

IAB_FullPage_flex

IAB Mobile Filmstrip Banner:

Mobile Filmstrip is a scrolling multi-panel ad experience ad-format designed to provide a content-rich and interactive canvas for storytelling with consistent behaviors that keep the viewer firmly in control.

Filmstrip initially loads with basic ad element on top of the mobile screen, if a user clicks on the basic ad element - related ads are loaded in full screen of the device. Once the user scrolls to the next panel, the banner loads the next ad and so forth and user can swipe the panel to first see the first ad. Close button is available at top right corner of the screen - to close the content panel to base ad element. Displays Full Page Ad Component with tap or gesture action (Ex: Swipe).

Clearly defined navigation icon is located at the top and the bottom of each content panel and user can swipe the ads from top to bottom or bottom to top and also compatible with portrait or landscape view of Mobile device.

This is very useful for advertisers to show all the products related to their brand. It is used mainly to increase the brand value within single place.

CPM, CPC and CPA pricing models are supported in Filmstrip. This ad format adheres to IAB guide lines of Ad format.

IAB_FlimStripBanner

IAB Mobile Adhesion Banner:

Adhesion Banner is positioned at the bottom of the device screen. If a user makes an interaction on the webpage, base ad element disappears and once user stops the interaction, base ad element reappears in the bottom of the device screen.

Adhesion is a persistent mobile ad placement, which delivers great visibility and provides a responsive design reacting to both portrait and landscape views. Adhesion banner remain fixed above the folder until when user content scrolls, zooms or orientation changes happen and once user stops interaction with mobile device adhesion banner will reappear.

If user clicks on the adhesion banner which appears at the bottom of the device, adhesion banner will appear in full screen which adjusts/fits to mobile screen for a greater brand experience. If user clicks on the close button, full page ad adhesion banner will be minimized to appear in the bottom of the mobile device.

Adhesion Banner is an advertising format that maximizes content and device compatibility for all digital screens, starting with smart phones and this ad format is compatible with landscape and Portrait of the mobile device.

CPM, CPC and CPA pricing models are supported in Adhesion. This ad format adheres to IAB guide lines of Ad format.

  • Mobile phones should be smart phones and HTML 5 Enabled.
  • Non compatible devices will be served with an alternative image of same banner dimension. It's more of a static image.
  • It is provided with a possibility to check if a user clicks on the Full page ad, it redirects to the destination URL.
  • It should work with all mobile phones without any browser compatibility issue.
  • Adhesion keeps the same size and resolution no matter how publisher content is adjusted by zooming or scrolling.
IAB_Mobile_Adhesion_Banner

IAB Mobile Pull:

Mobile Pull Full Page Ad Component will expand vertically from the Base Ad Component. Base ad element fit in top or bottom of the mobile device. Screen banner ad on user interaction, vertically calls a full screen ad with visuals, motion, and interaction capabilities over the publisher content.

Mobile Pull Full page Ad element has a background image, content module and navigation tray. If user clicks on the base ad element, at first a background image loads on top or bottom as per the publisher settings. If user clicks on any of the navigation tray corresponding content module loads with respective position. Maximum we ca have four content module and navigation tray. Close button is available in right top corner of Full page ad element.

This is very useful for advertisers to show all the products related to their brand. It is used mainly to increase the brand value within single place.

CPM, CPC and CPA pricing models are supported in Mobile Pull. This ad format adheres to IAB guide lines of Ad format.

Price: €1600.00 €1100.00


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Product Code: IABFM
 
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