October 30, 2019 AMP

AMP

About 40% of people will abandon a web page that takes more than 3 seconds to load.” If an online shopping site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.

What is Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages is designed to optimize faster mobile pages. It’s like taking a page that’s already mobile friendly and making it load quicker, by stripping it down to basics.

Faster mobile pages + readable content = better user experience

Benefits of Accelerated Mobile Pages

Whenever a particular web page loads up quickly, mobile browser users will view more pages on the site, thereby users will spend time more on the pages and view the ads. So the ads to be an AMP ad.

A study found that 1-second delay in mobile browser load time can lower conversion rate by 3.50%, reduce page views by 9.40% and increase bounce rate by up to 8.30%.

You must make your mobile browser pages insanely fast. AMP helps you to achieve that.

Impact-of-a-1-second-in-mobile-load-time

AMP Adtag Support


When displaying ads on Accelerated Mobile Pages, delivering ads that should load quickly and also grab the user’s attention and deliver immense value.

If your mobile pages are slow advertisers won’t able to convert targeted mobile browser users into customers.

Adserver and Adagencies who are officially registered as an AMP vendor can serve ads to standard website publishers & AMP site publishers. AMP Adapter provides AMP adtag support where agencies can provide the AMP adtag to the publisher who has AMP sites where the adtag loads faster and provides a better user experience.

Conclusion

AMP is truly powerful. As an upgrade to mobile-friendly pages, it helps to optimize your site for speed and to earn more revenue for the publishers.