What is Accelerated Mobile Pages (AMP)?
Accelerated Mobile Pages (AMP) allows pages to load faster than standard HTML pages. AMP provides a better web experience to users through responsive design in mobile-first environments. AMP ads are more mindful of publishers’ revenues.
About AMP Ads
AMP ads are faster, lighter and more secure than standard ads. They are built using AMP-HTML and use many of the smart components that make AMP pages fast. AMP-HTML ads are designed to work on both AMP and non-AMP web pages, across devices, and in a variety of standard and creative formats.
Faster and lighter ads improve better viewability which leads to increased revenues.
AdServerMods offers vendor support services. We help you from scratch all the way through to getting you listed as an AMP vendor. Your Ad server will get added to the official AMP vendor list.
Prebid.js is implemented by Google and publishers who have integrated with prebid.js will send requests to your Ad server. Prebid.js validates whether your ad server is an officially registered AMP vendor. If it’s registered, then you can serve ads; else, your Ad server will be rejected.
Your ad server can also serve ads to standard website publishers and AMP site publishers.
Steps involved in becoming an AMP vendor:
- Clone AMP-Project using GitHub detail
- AMP-Ad Network adapter development
- Development of ad server delivery files in your ad server
- Submit adapter using GitHub detail
- Supporting AMP team for approving the developed adapter
- When all checks have passed, the adapter will be merged with the AMP project