XML based Buying solution from Third party demands

$1,699.00

Obtain XML feeds from numerous networks; select and convert the highest bid feeds into text ads. The text ads will be displayed in the publisher’s web site by providing separate feed generator which helps to get XML feeds from the ad server

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XML FEED ADVERTISING

Publishers can improve their website ad experience with customizable XML feed. An XML Feed network, by reading various parameters for different publishers it either automatically gets feeds from other XML based networks and displays the best bid feed as text ad or generates a feed using XML Feed Generator which can be picked up by other networks.

  • XML Feed connects various XML feed Ad networks with unique parameters for XML feed responses and will be configured with customization for certain inputs like average of clicks and impressions limitations.
  • Adserver admin can set the limitation configuration for the feeds.
  • Ad request from publisher site is passed to the Feed through an API and the response from the feed will be passed back to the Adserver via the same API.
  • The highest bided feed ad text ad will be displayed publisher website by providing feed generator which helps to get XML feeds from the ad server – all seamlessly integrated into your website.
  • XML feed can be customized to accommodate the look-feel of the site, no matter what kind of software is used or what kind of website publishers had, it applies to all high quality sites with strong traffic volume.

Example of request URL Ad Request
http://yourdominname.com/user_feed/index.php/api/request?pid={publisher id}&ip={ip address}&keyword={Search keyword}&maxcount={no results}&xtype={Internal/external}

 

XML Feed Network settings

  • Average number of clicks per day
  • Average number of requests per day
  • Minimum percentage of CTR
  • Maximum percentage of CTR
  • Limit of clicks per ad Limit of clicks per search
  • Limit of clicks per ip address

 

API Reporting
The reporting API displays metrics like

  • Impression
  • Clicks
  • Browser and keyword in the format like xml, Json, csv and the third party users in the report.

 

Example for report URL Request
http://yourdomainname.com/user_feed/index.php/api/report?pid={publisher id}&xtype={Internal/external}startdate={yyyy-mm-dd}&enddate={yyyy-mm-dd}&groupby={date/browser/keyword/country}&format={xml/json/php/excel/csv}

 

XML Feed View Performance

  • Overview Report
    • Click on “View Performance” menu under Feed list management page to view the overview report of your xml feed.
    • Track the stats based on the stats report of xml feeds with CTR.
  • Keyword Report
    • Click on “Keyword Report” in the dropdown filtering option to view the statistics for the xml feed in keyword wise tracking.
    • Through this stats report, we can track the network performance based on keyword wise manner.
  • Browser Report
    • Click on the “Browser Report” in the dropdown filtering option to view the statistics for the xml feed in browser wise tracking.
    • Track the network performance based on browser wise manner.
  • Country Report
    • Click on “Country Report” in the dropdown filtering option to view the statistics for the xml feed in country wise tracking.
    • Through this stats report, we can track the network performance based on location wise manner.

 

Compatability

XML Feed Network supports the following Adservers

  • Smart Adserver
  • Media.net
  • AerServ
  • Adzerk
  • OpenX
  • Epom Adserver
  • AdButler
  • Adform
  • Revive AdserverMod and many more

Additional information

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